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Meet the talented people behind The Jam Tart

We caught up with the amazingly talented individuals behind The Jam Tart  which is one of the latest new brands to hit down on Ministylin. 

We love the creativity founders Emma and Tom have incorporated in their products! Plus we also have serious house envy guys, you just have to check out their self-build pictures :)

Read all about them, how they got started and more...grab a cuppa and enjoy! 

Who are the people behind The Jam Tart and where are you based? 

Founded by Emma Jameson and Tom Moore (JAM), we are the creatives behind this colourful graphic-led children’s brand. Having established a successful design studio and worked together since year dot, we have a synergy that ‘just works’. We are based in the North East of England, close to the beach.

 The Jam Tart alphabet flash cards Ministylin

Tell us about you, your hobbies and family? 

I love my family and I love my work. A creative thinker and doer, I design to engage and excite others. 

I am fiance to the very patient, very wonderful Jonathan. Mammy to our delightful, always smiling two year old Orla and daily walking companion to our flighty springer spaniel Raisin. Our home is in County Durham where we enjoy sharing storybooks and taking long walks in the great outdoors.

The jam tart emma tom and family

When did it launch and how was it created? 

I’m a typ-o-holic and since becoming a Mammy I thought it was time I combined my love for type with the world of children’s design. Animals seemed the obvious choice, who doesn’t love an ‘A is for Alligator’. We launched late Autumn, no big party, we just sort of tip-toed in.


What do you like to do when you're not busy making amazing products and running The Jam Tart? 

I spend lots of my spare time with family and close friends. Gym time is my time. I enjoy tea by day and prosecco by night. 


What's been your biggest accomplishment? 

Completing our self build, though challenging at times and towards the end I was heavily pregnant, it was just ‘one big adventure’. I loved the challenge of designing a space that is as aesthetically pleasing as it is practical. I wanted a family home of understated beauty that we could fill with beautiful things and lots and lots of happy memories.

 the jam tart self build house

If you could go to dinner with anyone dead or alive, who would it be? 

Orla Kiely, The Pattern Queen, My inspiration. I just love pattern, especially those of the geometric variety. I’m a huge Orla Kiely fan and love design from the 50’s and 60’s. Geometric shapes are the toolkit of our animal typeface.


What’s on your playlist?



What’s your quote of the day? 

'Chips make you better.’ So true.


Thank you to Emma! If you want to find out more about The Jam Tart as well as their Design business AND their amazing amazing self build house….check them out below:

(we have serious house envy Emma and Tom!)

The Jam Tart

Instagram @the_jam_tart 

hashtag the_jam_tart

Dotty About Design

Instagram @dotty_about_design

hastag dottyaboutdesign

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